Strategic depth, agency-grade
Every piece starts with audience research, SERP analysis, and a clear conversion goal. We don't write content; we build pipeline assets.
B2B SaaS content.
Shipped in days, not weeks.
We're the in-house content team for early- and mid-stage SaaS companies who need pipeline-driving content — without hiring a full marketing department.
Built by operators who've shipped content for growth-stage SaaS teams.
You know content drives pipeline.
You don't have time to make it.
Your team is shipping product. Sales is closing deals. Marketing is one person juggling ads, events, and the CRM.
Meanwhile, your blog hasn't been updated in 4 months. Your nurture sequences are the same five emails from 2024. Your sales team is rewriting one-pagers in Google Docs at 11pm.
You don't need another freelancer who disappears for two weeks. You need a content engine that ships.
A senior content team. On a monthly retainer.
With AI as our manufacturing advantage.
AI-accelerated production
We use AI tools the same way Toyota uses robotics — to ship faster, not to replace craft. Every draft is researched, edited, and shaped by humans with B2B SaaS experience.
Predictable cadence
Monthly retainer. Fixed deliverables. Five-day turnaround. No more "when will the article be ready?" Slack messages.
What we ship
Long-form blog content
SEO-driven pillar articles, comparison posts, how-tos. 1,200–3,000 words. Outline-first process, 5-day turnaround.
Email sequences
Onboarding, nurture, trial-to-paid, re-engagement. Plain text + ESP-ready HTML.
Lead magnets
Ebooks, guides, templates, benchmark reports. Includes design, landing page copy, and follow-up nurture.
Sales enablement
Case studies, one-pagers, battlecards, demo scripts, pitch decks. Built with input from your AEs.
Social distribution
LinkedIn posts, carousels, Twitter threads. Founder ghostwriting available.
Website + landing page copy
Homepage, product pages, pricing pages, paid-ad landing pages. Conversion-focused.
Plus video scripts, webinar outlines, strategy advisory — see full menu.
Three tiers. Pick what fits.
Starter
$750/mo
For early-stage SaaS getting content off the ground.
- 2 long-form blog posts/mo
- Keyword research + outline approval
- 1 revision round
- 5-day turnaround
- Monthly check-in
⭐ Most popular
Growth
$1,500/mo
For Series A teams scaling their content engine.
- 4 long-form blog posts/mo
- 1 lead magnet per quarter
- 5-email nurture per blog post
- 8 LinkedIn posts + 4 Twitter threads/mo
- 2 revision rounds
- Monthly analytics review
Scale
$3,000/mo
For Series B+ teams treating content as a channel.
- 6 long-form blog posts/mo
- 2 lead magnets per quarter
- Full email campaigns (10+ emails)
- 12 LinkedIn + 8 Twitter + 4 video scripts/mo
- Sales enablement collateral
- Weekly strategy sync
- Unlimited revisions
From kickoff to first published piece in 14 days.
Intro call
15 min. We learn your business, ICP, content goals.
Kickoff doc
We send a strategy memo: positioning, voice, target keywords, first month's editorial calendar.
You approve
Tweak the calendar, lock the voice, approve outlines.
We write
First drafts delivered.
You review
Comments in Google Docs. One revision round.
Ship
Final files, ready for your CMS.
After month one: predictable monthly delivery. Same cadence, every time.
Built by operators, not freelancers.
Throughput Copy was founded by Adam D Irving, an operator and builder with 15+ years scaling systems for high-output teams. He started Throughput Copy after watching too many great B2B SaaS companies underinvest in content because traditional agencies were too slow and freelancers were too unreliable.
We're a small, AI-leveraged team that ships fast, edits hard, and doesn't disappear.
Frequently asked questions
How is AI used in your process?
For first drafts and research. Every piece is then reviewed, edited, fact-checked, and shaped by a human. We're transparent because the result speaks for itself — and clients should know what they're paying for.
Do you write in our brand voice?
Yes. Month one includes a voice/style guide built from your existing content, sales calls, and CEO interviews. After that, every piece sounds like you.
Can you publish directly to our CMS?
Yes, on request. We work with WordPress, Webflow, HubSpot, Ghost, and Sanity. CMS upload is included on Growth and Scale tiers.
What if I need to pause or cancel?
30-day notice, no contracts beyond the first month. Pause anytime; resume when you're ready.
Do you take on competitors?
No. We work with one client per niche. First in gets the lockout.
Ready to stop writing content yourself?
Book a 15-minute intro call. We'll talk about your goals, see if we're a fit, and you'll leave with a free editorial-calendar template either way.
Book a 15-min call